Product authentication for brands that cannot be copied
NFC identity embedded at manufacture for shoes, handbags, textiles, leather goods, watches, and premium packaging. Controlled by the brand. Verified at retail, resale, service, and customs with a single tap. No proprietary app required.
Embedded at manufacture.
Permanent through every ownership cycle.
Each product is individually provisioned with a unique, non-clonable NFC identity at the point of manufacture - before it leaves the factory. That identity travels with the product through primary sale, service, and secondary market, verifiable with a single tap.
Authentication that the brand controls - not the retailer, not the platform
TrueTap luxury authentication is owned by the brand. NFC identity is embedded during manufacturing and registered to the brand's programme. Verification authority stays with the brand throughout every ownership cycle.
The result is an authentication layer that is independent of distribution, agnostic to retail channel, and durable across primary sale, service, and secondary market.
Embedded at manufacturing
NFC identity is provisioned and embedded during production - before the product leaves the factory. The brand controls the issuance record from day zero.
Controlled by the brand
The authentication programme is operated under the brand's programme identity. Verification results, event logs, and chip status are accessible only to the brand.
Not dependent on retailers
Consumer verification works via any NFC-enabled smartphone - at retail, at home, at resale. No retailer system integration is required for the consumer experience.
Primary and secondary market
Chip identity is non-transferable and permanent. Every ownership transfer in the secondary market is still verifiable against the original brand registry.
Supports customs enforcement
Customs officers and brand protection teams can tap suspected counterfeits with standard devices. Items without valid TrueTap identity return an unknown result.
Service and repair context
Authorised service centres can verify authenticity at intake. The chip identity supports service history association without modifying the product.
Factory to resale - the authentication chain
Chip identity is embedded at production and travels with the product through every ownership transfer. The authentication record is permanent and non-transferable.
Where the NFC can live
Provisioned NFC can be embedded in multiple product locations depending on category, material, and brand requirement. Each format is discrete and does not alter the product's aesthetic.
What the luxury authentication platform provides
Designed for the specific demands of luxury brand protection - from high-volume manufacturing integration to the consumer-grade verification experience that must not compromise the brand's register.
- Non-clonable chip identityEach unit receives a unique, non-clonable cryptographic identity at production. Physical duplication of the product does not replicate the chip's authentication capability.
- Resale and secondary market authenticationThe authentication chain extends beyond original sale. Every ownership transfer remains verifiable - protecting buyers and brand equity through every resale cycle.
- Brand protection intelligenceVerification event geography and pattern analysis identifies counterfeit distribution networks and high-risk markets for brand protection teams.
- Consumer experience - no app requiredConsumer verification uses web NFC on modern smartphones. No brand app installation is required for basic authenticity confirmation - reducing friction at point of purchase or delivery.
- Supply chain trackingChip identity records custody transfers through the supply chain. Grey market diversion and parallel import detection are enabled by provenance gaps in the custody log.
- Manufacturing integrationProvisioned NFC hardware is delivered for standard embedding processes - no modification to the production line required beyond chip or inlay supply.
Applicable goods
TrueTap luxury authentication is applicable to any high-value product category where non-visual authentication is required - at manufacture, retail, resale, or enforcement.
Luxury shoes
Chip embedded in the sole or insole at manufacturing. Invisible in wear; survives repeated cleaning and normal use. Verified at retail and resale.
Handbags & leather goods
Chip integrated in lining, hardware, or authenticity label. Tamper-evident - removal or damage is detectable on subsequent verification.
Textiles & apparel
Flexible NFC inlay formats for garment labels, hang tags, and woven integrations. Washable formats for high-durability garment requirements.
Watches
Chip in strap, case back, or packaging. Supports resale authentication and optional service history association for high-value timepieces.
Premium beverages
Chip on label, capsule, or packaging. Tamper-evidence on opening preserves authentication integrity at point of consumption or resale.
High-value products
Any high-value physical product requiring non-visual authenticity proof across primary sale, service, and secondary market contexts.
Protect your brand equity
TrueTap luxury authentication is scoped to each brand's specific products, manufacturing processes, and market requirements. Contact the team to discuss your programme.